Patagonia — Summit Sponsorship

Starting in 2021, Patagonia has been a sponsor for the Omek Summit, championing our community and fostering conversations on sustainability.

The challenge

Patagonia joined us as a Gold Sponsor, with the goal of authentically engaging with the community and raising awareness about their environmental initiatives.

Our approach

Every year, the Summit brings together attendees, speakers, partners, and sponsors who consistently rate it as their favorite Omek event. 

The multi-day Summit revolves around important themes in the African diaspora, offering workshops, food, music, and solution-focused discussions. It embraces the global bicultural experience and provides an opportunity for brands and community partners to connect genuinely with the diverse audience. 

Brands and organizations are encouraged to interact, gain knowledge, and forge relationships with bicultural talent through expo booths, brand-sponsored panels, and themed networking sessions.

What we did

Omek and Patagonia collaborated to thoughtfully design interaction opportunities for our audience to connect with Patagonia.

These included a specialized session on climate justice, an expo booth showcasing their corporate culture, and a live presentation introducing future career prospects. Patagonia's inclusion of their leadership in direct engagement with the audience had a significant impact.

Key results

The Summit achieved a remarkable global reach with 1.4 million online impressions, featuring a diverse program that included both online and in-person sessions. It drew over 4,000 attendees, with 200+ participating in Patagonia's live presentation at Omek's Talent Day.

From audience survey insights, we've found that our participants strongly value companies taking a leading role in racial justice, community investment, and environmental sustainability. These values closely match Patagonia's principles, making them an ideal summit partner.

Our role

Strategy

Planning complete program
Concept development
Communications rollout
Content strategy for sessions

Communications

Creative direction
Visual design
Presentation design
Naming
Copywriting

Production

Speaker prep and communications
Hosting and moderating
Community engagement
Technical experience
Registrations and surveys
Project management
Account management
Post-session review
Impact report

Post

Film production
Editing
Sound and music design
Motion